Monday, November 3, 2014

How important is it to manage our online identities?

After reading the article Establish and Maintain Your Online Identity it became very clear to me how different is the world that we live in today from for example a year or two ago.  The concerns over the internet privacy started emerging sometime in 2007, and till this day the one side of the coin that got the most informational coverage was How to protect our accounts on the internet through various privacy settings.
The article above truly is an eye opener, for it talks about the real life issue over an online identity that is applicable in the modern professional world. Today we absolutely must shapen up our online presence before someone else does it for us in a not-necessary-favorable manner and not necessary by a human (search algorithms.) 
Photo credit, University of Texas Libraries.
Underestimating personal branding and identity management these days can either help in getting or cost one a job. Your resume printed may be a representation of your working skills in your eyes but it is not really representative of who you are for a potential employer. 
Employers look through LinkedIn to match facts and get a sense of who you are through the information you've listed yourself such as skills and hobbies, and the information that is there by your connections. And and it is equally not wise to either not have a LinkedIn profile at all or to have an outdated one. 
On the other hand, potential or current employers may search for you, and your Facebook pops up. And if your settings have a loop, others from who you may wish, can have a peak at what you do during your off work time. And if you don't filter your public timeline activity, it can become crucial in your career.

No comments:

Post a Comment